Picadeli, a brand within Greenfood Group — a Fidelio-owned company — has reached a new milestone in its European expansion, now operating 300 salad bars across Germany. This rapid growth comes just months after reaching 250 locations and reflects the strong demand for healthy, sustainable food options in Europe’s largest market.
Picadeli’s success is driven by a highly scalable, tech-enabled concept that allows grocery retailers to offer fresh, high-quality food with minimal operational burden. The company’s digital systems significantly reduce in-store labour, while AI-powered tools optimise assortment and reduce food waste.
This milestone further strengthens Greenfood’s position as a leading innovator in the European food sector.